Graphic Design and Illustration Services

Case Studies

My work and my process. Others work that i like and their process.

Kalgoorlie Hotel Re-brand

Catherine Harrison - Monday, February 19, 2018
Established in 1897 Kalgoorlie Hotel is one of the oldest buildings in Kalgoorlie. Quenching the thirst of many after a long day in the dusty red dirt. Most recently known as "Judd's" the Kalgoorlie Hotel is famous for it's amazing wood fired pizza's and it's massive beer garden. Owners Jen and Craig wanted to create a brand that was modern and stylish that really represented their pub for all that is has to offer. They want people to continue to enjoy their space and appreciate the long history and connection that it has with the town and it's people. As part of the re-brand they are upgrading the restaurant area and releasing a new menu with new pizza's, crapes and other delectable items. The restaurant is a long narrow area with a large wall that was the perfect place for a mural to create the stylish atmosphere for people to enjoy Kalgoorlie Hotel and soak up some of the things we love about Kalgoorlie.

By 1897 the Art Nouveau movement was well established and parts of the hotel are still in this style. As soon as I realised the Art Nouveau era was around that time i knew i had to use that to create the connection to the history of the hotel. This modern Art Nouveau style logo uses whip lashing curves to show beer pouring from the tap and into the circular glass and / or the red dirt. The famous Kalgoorlie Head Frame pops out of the circle just as they do in our unique landscape. The Antique fork show’s the thirsty punter that there is plenty of good food to accompany that icy cold beer. The curvy Art Nouveau inspired font is bold and stylish giving the Kalgoorlie Hotel a fresh new look with a real historical connection. The vibrant orange represents the Kalgoorlie dirt and the beautiful sunsets.

The below illustration is a section of the massive wall mural to be installed along the restaurant wall like a wallpaper using PickaWall to print, the largest part of the mural is 1.8m high by 10.5m wide.
Owner Craig has for years visualized a work of art or photography combining all the things he loves about Kalgoorlie, he even has the original list of things in his desk draw from quite a few years ago. I studied the list and started by taking just a few of the things on the list and started drawing. One of the things he talked about most was all the different types of bush land we have surrounding us. I wanted to bring together some of Craig's ideas with some of the Art Nouveau style to create a modern and stylish piece that told a bit of a story while setting the right atmosphere for the restaurant. Talk about a challenge!

One of my favourite places to visit in Kalgoorlie is Karlkurla Bushland Park. We walk up to the lookout and breathe in the amazing fresh air and stunning views of the surrounding bush. When looking back towards the Super Pit you can see all the Head Frames lined up along the horizon. My intention with this mural was to zoom right up from that lookout and get a view that perhaps the birds would get from the trees. The sun is setting behind and glowing orange onto the Super Pit creating that silhouette look for the Head Frames to really stand out and catch the eye. The gum leaves have been drawn in a curvy Art Nouveau style pattern inspired by William Morris a very famous 19th Century Textiles Designer. The birds are a few that we see around town and in the bush. There are also a few sneaky things to find including some skimpy's and a snake.

I am still working on more features of this brand and will expand on this story a bit later.